Content Gap Analyzer
Evaluate your content across every stage of the buyer journey. Rate each content type from None to Comprehensive, then get a detailed gap analysis with priority recommendations and a three-month content calendar to close your biggest gaps.
Rating Scale
Blog articles addressing key pain points
Educational guides or how-to content
Infographics or visual content
Video content (explainers, tutorials)
Social media thought leadership
Industry research or reports
Product/service comparison pages
Case studies or success stories
Webinars or demo videos
Buyer guides or evaluation criteria
ROI calculators or interactive tools
FAQ pages addressing objections
Pricing page or transparent cost info
Customer testimonials and reviews
Free trial, demo, or consultation offer
Onboarding or "getting started" content
Trust signals (certifications, guarantees)
Sales collateral or proposals
Welcome/onboarding email sequences
Help center or knowledge base
Community or user group resources
Upsell/cross-sell campaigns
Rate all 22 content items to run the analysis.
How to Use This Analysis
Rate Your Content Honestly
Score each content type from 0 (None) to 3 (Comprehensive). Be objective about what you actually have, not what you plan to create.
Review the Gap Analysis
Look at where your funnel is weakest. Gaps in early stages limit the number of prospects entering your pipeline. Gaps in later stages cause drop-off.
Prioritize by Impact
Focus on the top gaps first. A missing piece in the decision stage often has more immediate revenue impact than an awareness gap.
Follow the Content Calendar
Use the recommended three-month calendar as your action plan. Start with the quick wins and build toward the larger content investments.
Get a Professional Content Strategy
This self-assessment is a starting point. Our team builds comprehensive content strategies backed by keyword research, competitor analysis, and audience data to fill every gap in your buyer journey.
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