Marketing Funnel Calculator
Input your traffic and conversion metrics at each funnel stage to see exactly where you are losing the most potential revenue — and what to fix first.
Your Funnel Metrics
Monthly website visitors
Visitors who submit a form or sign up
Leads who meet your marketing criteria
MQLs accepted by your sales team
SQLs in your active pipeline
Closed deals
Revenue per closed deal
Optional — used to calculate cost per acquisition
Your Funnel
Results
Biggest Drop-off: Visitors to Leads
You are losing 9,700 people at this stage. Improving this conversion rate will have the largest impact on your bottom line.
What If Scenarios
See the revenue impact of improving each stage conversion rate by 10%. Ranked by highest impact first.
| Stage | Current Rate | +10% Rate | New Customers | Revenue Gain / Month |
|---|---|---|---|---|
| #1Leads | 3.0% | 3.3% | 10 | +$5,000 |
| Marketing Qualified Leads | 40.0% | 44.0% | 10 | +$5,000 |
| Sales Qualified Leads | 50.0% | 55.0% | 10 | +$5,000 |
| Opportunities | 60.0% | 66.0% | 10 | +$5,000 |
| Customers | 25.0% | 27.5% | 10 | +$5,000 |
Understanding Your Marketing Funnel
A marketing funnel maps the journey from first website visit to closed deal. Each stage represents a qualification step — and each transition is where potential revenue gets left on the table. Knowing your numbers at every stage tells you exactly where to invest.
Visitors to Leads
This is your website conversion rate. It measures how well your site turns anonymous traffic into known contacts. Improvements here come from better landing pages, clearer calls-to-action, and compelling lead magnets.
Leads to MQLs
Not every lead is worth pursuing. Marketing Qualified Leads are those who match your ideal customer profile and show genuine intent. Lead scoring, content nurturing, and proper targeting improve this rate.
MQLs to SQLs
The handoff from marketing to sales. When this rate is low, it usually means marketing and sales disagree on what a qualified lead looks like. Alignment meetings, shared definitions, and SLA agreements fix this.
SQLs to Opportunities
This measures how many qualified leads enter an active sales conversation. Low rates here often indicate timing issues, budget mismatches, or insufficient discovery during initial outreach.
Opportunities to Customers
Your close rate. This is where deal execution matters — proposal quality, follow-up cadence, objection handling, and competitive positioning all play a role. Even small improvements here have a direct impact on revenue.
Industry Benchmarks
| Conversion Stage | Below Average | Average | Above Average |
|---|---|---|---|
| Visitor to Lead | 1-2% | 2-5% | 5-10% |
| Lead to MQL | 20-30% | 30-45% | 45-60% |
| MQL to SQL | 30-40% | 40-55% | 55-70% |
| SQL to Opportunity | 40-50% | 50-65% | 65-80% |
| Opportunity to Customer | 15-20% | 20-30% | 30-40% |
Benchmarks vary by industry. B2B SaaS and professional services tend to have higher lead-to-MQL rates; e-commerce and consumer businesses tend to have higher visitor-to-lead rates.
Fix the Leaks in Your Funnel
We help businesses identify their biggest funnel bottlenecks and implement strategies that move the needle — from top-of-funnel traffic to closed deals.
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