Landing Page Grader
Answer 20 yes-or-no questions across four categories. Get an instant grade, per-category scores, and specific recommendations to improve your landing page conversion rate.
Headline & Copy
1. Does your headline clearly state the offer or benefit?
2. Is your headline specific (includes numbers, timeframes, or measurables)?
3. Is your body copy scannable (short paragraphs, bullet points)?
4. Does your copy focus on benefits rather than features?
5. Is there a clear sense of urgency or reason to act now?
Visual Design
6. Is your CTA button visually prominent (contrast, size, whitespace)?
7. Are you using a single-column layout (no sidebar distractions)?
8. Do you have a relevant hero image or video above the fold?
9. Is there consistent visual hierarchy (headings > body > captions)?
10. Is your page free of navigation links that lead away from the offer?
Trust & Social Proof
11. Do you include client logos or recognizable brand names?
12. Do you have testimonials or reviews visible?
13. Is there a money-back guarantee or risk-reversal element?
14. Do you display relevant certifications, security badges, or awards?
15. Is your company contact information clearly visible?
Conversion Optimization
16. Is there only ONE primary CTA on the page?
17. Is your form as short as possible (no unnecessary fields)?
18. Does your CTA button text describe the action ("Get My Quote" vs "Submit")?
19. Is your page load time under 3 seconds?
20. Do you have a mobile-optimized version of the page?
Answer all 20 questions to see your grade
Landing Page Fundamentals
One page, one goal
Every element on your landing page should drive toward a single conversion action. Remove anything that does not support that goal — extra navigation links, secondary offers, and unrelated content all dilute focus and reduce conversions.
Above the fold matters
Visitors form a first impression within 50 milliseconds. Your headline, value proposition, and primary CTA should all be visible without scrolling. Use the space below the fold to overcome objections with proof and detail.
Social proof builds trust fast
Testimonials, case study snippets, client logos, and review counts let other people make your argument for you. Place social proof near decision points — especially right before your form or CTA button.
Speed is a conversion factor
A one-second delay in page load time can drop conversions by 7%. Compress images, defer non-critical scripts, and test on real mobile connections. A fast page is not optional — it is a competitive advantage.
Test everything, assume nothing
Even small changes — button color, headline wording, form length — can produce measurable lifts. Run A/B tests systematically, let them reach statistical significance, and iterate. Conversion optimization is a discipline, not a one-time project.
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