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Social Media Audit Checklist

Check off each item that applies to your social media presence. Your score updates in real time across 5 categories with 25 total checkpoints.

0/25 items checked0%

Profile Optimization

0/5

Bio/about section is complete, keyword-rich, and clearly states what you doProfile photo and cover image are high-quality and on-brandContact information (email, phone, address) is accurate on all platformsLink in bio points to a current, relevant landing page or link hubUsername/handle is consistent across all social media platforms

Content Strategy

0/5

Posting frequency is consistent and matches platform best practicesContent pillars (3-5 core topics) are defined and documentedA content calendar is maintained and followed each monthVisual style (colors, fonts, imagery) is consistent across all postsBrand voice and tone are consistent across all platforms and posts

Engagement

0/5

Comments and DMs are responded to within 24 hoursCommunity management guidelines are documented and followedUser-generated content (UGC) strategy is in place and actively encouragedHashtag strategy is researched, documented, and updated regularlyCompetitor activity is monitored at least monthly for insights

Analytics

0/5

Clear, measurable social media goals are defined and documentedTracking is set up (UTM parameters, pixel, conversion events)Monthly performance reports are generated and reviewedAudience demographics are reviewed quarterly and inform strategyTop-performing content is identified and used to guide future posts

Growth

0/5

Follower growth rate is tracked monthly with benchmarks setCollaboration strategy (influencers, partners, guests) is definedPaid amplification is used strategically for top contentCross-promotion between platforms and channels is activeTrending formats and platform features are adopted regularly

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