UTM Link Builder
Generate UTM-tagged URLs for your marketing campaigns. Track exactly which channels, campaigns, and creatives drive results in Google Analytics.
The platform or site sending traffic (e.g., google, facebook, newsletter)
The marketing channel type (e.g., cpc, email, social, display)
A name for your campaign (e.g., spring-sale, product-launch-2026)
Paid search keyword
Differentiate ad or link variants
UTM Parameter Guide
utm_source
Identifies where the traffic comes from. Use the platform name: google, facebook, newsletter, etc.
utm_source=googleutm_medium
Identifies the marketing channel type. Standard values: cpc (paid search), email, social, organic, display, referral.
utm_medium=cpcutm_campaign
The specific campaign name. Use lowercase, hyphens instead of spaces. Be descriptive but concise.
utm_campaign=spring-sale-2026utm_term
Used for paid search to identify the keyword that triggered the ad. Most useful for Google Ads manual tagging.
utm_term=running+shoesutm_content
Differentiates similar content or links within the same campaign. Use for A/B testing ad variations.
utm_content=hero-banner-v2UTM Best Practices
Use consistent naming conventions
Always use lowercase. Use hyphens instead of spaces. Create a naming document your team follows to keep data clean in analytics.
Do not use UTMs for internal links
UTM parameters are for tracking external traffic sources. Using them on internal links will break your session data and overwrite the original source.
Track UTM-tagged URLs in a spreadsheet
Maintain a central document of all your UTM-tagged URLs. This prevents duplicate or conflicting parameters across campaigns.
Use URL shorteners for social sharing
Long UTM-tagged URLs look cluttered on social media. Use a URL shortener to keep links clean while preserving tracking data.
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