E-commerce Marketing

Amazon Advertising

Increase product visibility and sales on the world's largest marketplace. We build and manage Amazon ad campaigns across Sponsored Products, Sponsored Brands, and Demand-Side Platform (DSP) to put your products in front of high-intent shoppers.

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What This Service Includes

A practical breakdown of the work we can take ownership of within this service.

1Sponsored Products campaigns — target high-intent keywords and competitor ASINs to place your products at the top of search results and on relevant product detail pages.
2Sponsored Brands setup — create headline search ads that feature your brand logo, custom headline, and a curated selection of products to build brand awareness and drive traffic to your storefront.
3Amazon DSP management — reach audiences on and off Amazon with programmatic display, video, and audio ads using Amazon's first-party shopper data for precise targeting.
4Keyword research and bid optimization — identify profitable search terms, set competitive bids, and adjust spend based on performance data to maximize return on ad spend.
5Campaign structure and segmentation — organize campaigns by product category, match type, and funnel stage to maintain granular control over budgets and targeting.
6Performance reporting and ACOS management — track advertising cost of sale, total advertising cost of sale, and organic rank lift with clear dashboards that tie ad spend to revenue.

What the Engagement Is Designed to Improve

The exact KPIs depend on your objective, but these are the outcomes this work is built to support.

Higher product visibility on Amazon search results and detail pages

Structured campaigns that separate brand, category, and competitor targeting

Lower ACOS through continuous bid adjustments and negative keyword management

Expanded reach beyond Amazon through DSP programmatic advertising

Brand-building with Sponsored Brands and custom storefront traffic

Transparent reporting that connects ad spend directly to sales performance

How We Deliver It

Clear Scope, Clear Ownership, Clear Next Steps

The exact execution changes by service and client, but the operating principle stays consistent: understand the current state, define the work, execute it properly, validate the result, and keep improving what matters.

01

Audit

Review the current setup, goals, constraints, data, assets, competitors, and the most important problems to solve.

02

Plan

Define priorities, deliverables, ownership, dependencies, timeline, and how success will be measured.

03

Execute

Build, configure, create, produce, or implement the agreed work with documented review points.

04

Validate

Check quality, tracking, functionality, delivery, or campaign readiness before treating the work as complete.

05

Improve

Use performance data and feedback to decide what to refine, scale, test, or prioritize next.

Platforms & Tools

Technology We Work With

We choose the platform around the workflow, data, ownership and growth requirements rather than forcing every project into one tool.

Amazon

Google Ads

Google Analytics

GA4

Semrush

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Tell Us About the Work You Need

Share your current setup, the result you want, what has already been tried, and where you need our team to take ownership. We will use that context to recommend the right scope for amazon advertising.

Sponsored Products campaigns — target high-intent keywords and competitor ASINs to place your products at the top of search results and on relevant product detail pages.

Sponsored Brands setup — create headline search ads that feature your brand logo, custom headline, and a curated selection of products to build brand awareness and drive traffic to your storefront.

Amazon DSP management — reach audiences on and off Amazon with programmatic display, video, and audio ads using Amazon's first-party shopper data for precise targeting.

Keyword research and bid optimization — identify profitable search terms, set competitive bids, and adjust spend based on performance data to maximize return on ad spend.

Service Family

More E-commerce Marketing Services

View E-commerce Marketing overview →

Shopify Marketing Product Feed Optimization Marketplace Management

FAQ

Common Questions

What is the difference between Sponsored Products and Sponsored Brands?

Sponsored Products promote individual product listings in search results and on product pages, targeting shoppers ready to buy. Sponsored Brands display your brand logo, a headline, and multiple products at the top of search results, building brand awareness while driving traffic to your storefront or a custom landing page.

What is Amazon DSP and when should I use it?

Amazon DSP (Demand-Side Platform) lets you buy display, video, and audio ads that reach audiences both on and off Amazon. It is especially useful for brands that want to retarget shoppers who viewed their products, reach new audiences based on shopping behavior, or build awareness at the top of the funnel.

How do you measure Amazon ad performance?

We track ACOS (advertising cost of sale), TACOS (total advertising cost of sale including organic revenue), click-through rate, conversion rate, and organic rank changes. These metrics together show whether ads are driving profitable growth, not just clicks.

How much budget do I need for Amazon advertising?

There is no fixed minimum, but your budget should align with your product margins, category competitiveness, and growth goals. We typically recommend starting with enough daily budget to gather meaningful data, then scaling spend toward the campaigns and keywords that deliver the strongest return.

Ready to Get Started?

Tell us what you need, what is already in place, and the result you want from amazon advertising.

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