Diaper World: Logo and Social Media Design for a Baby Care Brand

What the posts had to do

Parents choose diapers for comfort, dryness and trust, and all three are hard to show in a product photograph. These posts show the feeling instead: babies laughing, sleeping and crawling with their parents, and put one plain benefit in each headline.

The identity

The logo is a friendly globe with a face and a diaper, with DIAPER in pink and WORLD in blue beside it. The identity board shows it on pink and sky blue panels with clouds, next to a pack of soft pants and the packaging line, with the colour codes. Pink and blue read as playful and gentle, and they match across every post.

The social posts

Each post follows one layout: a photograph of a baby with a parent or alone fills the frame, a wavy teal band at the bottom holds a short headline in white and highlighted in pink or lime, and a faint ring of text reading High Quality Diapers sits at the corner. The logo is always at the top.

The headlines each carry one benefit: "Protective always", "Wet bums are no more a problem", "Best for everyday use", "Easy to wear, easy to tear" and "Peaceful sleep, fresh mornings". Others speak to the buyer, for example "Every mom's trust" and "A choice which you can't say no to".

Two posts are product-led. One shows a pair of hands holding open a pull-up diaper on teal with the line "Pull up! It's that simple", and one shows a crawling baby above the words five-star protection. A creative opener shows a baby with white feather wings under "Protective always".

Logo & brand identity

1 piece from the Diaper World identity presentation.

Social media design

12 pieces from the Diaper World portfolio.