Thermex: Logo and Social Media Design for a Household Products Brand

What the posts had to do

A vacuum flask is a simple product, so the posts sell the moment around it: a picnic, a campsite, a breakfast, a drive to the beach. The set also explains the practical choices a buyer makes, such as capacity, body material, colour and series, and ends every post with a model number and the website address.

The identity

The Thermex logo is a bold wordmark with an open ring in blue and orange, with the line Innovating life experiences below it. The identity board shows the mark on white and blue panels, on business cards, on a flask pack and on a promotional layout headed Discover new adventures, and names the typeface, Proxima Nova.

The social posts

Most posts place the flask in a realistic scene: a lakeside rock, a tent, a picnic blanket, a campfire, a beach, a city skyline, or a kitchen table with breakfast. A second group uses dramatic backdrops, such as a desert dune against snow for "Hot or cold, your choice" and a water splash for "Hot stays hot, cold stays cool, always". A third group shifts to a flat orange background with three small flasks on a stone.

The products are named by series: Thermex Series, Ibex Series and Day n Night Series, each marked at the top right of a post, with the model number in the footer.

Several posts are practical. Size posts line up four flasks from 1 to 1.9 litres with markers, feature posts show icons for durable, eco-friendly and temperature retention, a safety post lists four simple tips for using a vacuum flask, and one post introduces Thermex coolers. A hydration reminder uses a social-media style card.

Where it is used

The posts print thermex.pk and thermex.com.pk. We could not verify either address from our server on 21 October 2026, so this page does not link to them.

Logo & brand identity

1 piece from the Thermex identity presentation.

Social media design

38 pieces from the Thermex portfolio.