How to Hire a Marketing Agency: Red Flags and Green Flags
How to evaluate marketing agencies and identify the green flags and red flags during the selection process.
Hiring the wrong marketing agency wastes months and tens of thousands of dollars. Knowing what to look for and what to avoid makes the selection process more efficient.
Green flags: they ask questions before proposing solutions, they show work from your industry or adjacent industries, they explain their process clearly without jargon, they are transparent about pricing and what is included, they define success metrics upfront.
Red flags: they guarantee specific results before understanding your business, they cannot show case studies with measurable outcomes, they require long-term contracts with no performance clauses, they focus on their awards rather than client results, they are vague about who will actually work on your account.
Always ask who will be on your account day-to-day. Many agencies sell you on senior leadership during the pitch and then hand your account to junior staff after signing.
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