Quarterly Marketing Planning: A Framework That Works
A practical framework for quarterly marketing planning that balances strategy with execution flexibility.
Why Quarterly Planning Beats Annual Planning
Annual marketing plans become outdated within weeks. Quarterly planning provides enough structure for strategic direction while allowing tactical flexibility.
The 4-Week Planning Process
Week 1: Review
Week 2: Strategy
Week 3: Execution Planning
Week 4: Alignment
The 70/20/10 Framework
Allocate resources: 70% on proven channels, 20% on optimization experiments, 10% on new channel tests.
Mid-Quarter Check-ins
Schedule a mid-quarter review to assess progress, reallocate budget if needed, and adjust tactics based on early results.
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