Email Marketing Health Checker
Answer 25 questions across 5 categories to get an instant health score for your email marketing program. Receive a letter grade, per-category breakdown, priority improvements sorted by impact, and industry benchmark comparisons.
How Scoring Works
Do you use double opt-in for new subscribers?
Do you monitor and remove hard bounces after each send?
Do you have a process for handling inactive subscribers (e.g., suppression or re-engagement)?
Do you clean your list at least once per quarter (removing invalid, duplicate, or role-based addresses)?
Do you segment your list based on engagement, demographics, or behavior?
Do you personalize emails beyond just the first name (e.g., content blocks, product recs, dynamic fields)?
Are your emails designed and tested for mobile devices?
Do you write custom preview text for every campaign (not just letting it default to the first line of body copy)?
Do you maintain a balanced image-to-text ratio (not image-only emails)?
Does every email have a single, clear call-to-action?
Do you send on a consistent, predictable schedule?
Do you warm up new sending domains or IPs gradually before sending at full volume?
Do you throttle large sends to avoid triggering spam filters?
Have you set up SPF, DKIM, and DMARC authentication for your sending domain?
Are you using a dedicated IP (or understand the trade-offs of your shared IP)?
Are your open rates within a healthy range for your industry?
Are your click-through rates within a healthy range for your industry?
Is your unsubscribe rate below 0.5% per send?
Is your spam complaint rate below 0.1% per send?
Do you run re-engagement campaigns for subscribers who have not opened or clicked in 90+ days?
Are your emails compliant with CAN-SPAM and/or GDPR requirements?
Can subscribers unsubscribe with a single click (no login, no confirmation page)?
Do your emails include a valid physical mailing address?
Do you maintain records of when and how each subscriber gave consent?
Do you link to a privacy policy that explains how subscriber data is used?
Answer all 25 questions to run the health check.
How to Use This Health Check
Answer Honestly
For each question, select Yes (fully implemented), Partial (partially implemented), or No (not implemented). Accurate answers produce actionable results.
Review Your Score
Your overall letter grade and per-category scores reveal where your email program is strong and where it has gaps.
Focus on High-Impact Gaps
Priority improvements are sorted by impact. Addressing high-impact items first will produce the fastest improvement in deliverability and engagement.
Implement and Re-Test
Work through the recommendations, then retake the assessment in 30 to 60 days to track your progress and identify the next set of improvements.
Get Expert Email Marketing Support
This self-assessment identifies where your email program needs work. Our team can help you implement the fixes, from authentication setup and list hygiene to campaign strategy and deliverability optimization.
Talk to Our Email Marketing Team →Get Your Results by Email
Enter your email and we'll send your Email Health Checker results with additional insights.
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