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Email Marketing ROI Calculator

Estimate the revenue potential of your email marketing program. Enter your metrics to see projected returns.

Industry avg: 21.3%

Industry avg: 2.6%

From clicks to purchase/signup

Platform fees + management costs

Email Marketing Benchmarks by Industry

E-commerce

Open: 15.7%
CTR: 2.0%

High volume, product-focused

B2B / SaaS

Open: 21.5%
CTR: 2.6%

Educational, longer sales cycles

Healthcare

Open: 23.4%
CTR: 3.0%

High trust, appointment-driven

Real Estate

Open: 19.2%
CTR: 1.8%

Listing alerts, market updates

Restaurants

Open: 20.3%
CTR: 1.3%

Promotions, loyalty programs

Professional Services

Open: 22.1%
CTR: 2.8%

Newsletters, thought leadership

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