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Part of Performance Marketing
Performance Marketing

LinkedIn Ads

Reach decision-makers and professionals where they engage with business content. LinkedIn Ads offer unmatched B2B targeting capabilities, letting you reach prospects by job title, company, industry, and seniority. We build campaigns that generate qualified leads and move prospects through complex B2B sales cycles.

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What This Service Includes

A practical breakdown of the work we can take ownership of within this service.

  • 1B2B audience targeting using LinkedIn's professional data, including job title, company name, industry, seniority level, skills, and group membership for precise targeting of decision-makers.
  • 2Sponsored Content campaigns across single image, carousel, video, and document formats in the LinkedIn feed, driving engagement, website traffic, and lead generation.
  • 3Sponsored InMail (Message Ads) campaigns delivering personalized messages directly to prospect inboxes with strong open rates, ideal for event promotion, content offers, and direct outreach.
  • 4Lead Gen Form campaigns with pre-filled professional data that reduce friction and increase form completion rates, with direct CRM integration for seamless lead handoff to your sales team.
  • 5Account-based marketing (ABM) strategies using LinkedIn's company targeting and matched audiences to focus ad spend on your highest-value target accounts and buying committees.

What the Engagement Is Designed to Improve

The exact KPIs depend on your objective, but these are the outcomes this work is built to support.

Unmatched B2B targeting by job title, company, industry, and seniority
Reach decision-makers in a professional context where they evaluate solutions
Lead Gen Forms with pre-filled data deliver higher conversion rates
Account-based marketing capabilities to focus on high-value target accounts
Strong performance for high-consideration B2B products and services
CRM integration for seamless lead routing and sales follow-up
How We Deliver It

Clear Scope, Clear Ownership, Clear Next Steps

The exact execution changes by service and client, but the operating principle stays consistent: understand the current state, define the work, execute it properly, validate the result, and keep improving what matters.

01

Audit

Review the current setup, goals, constraints, data, assets, competitors, and the most important problems to solve.

02

Plan

Define priorities, deliverables, ownership, dependencies, timeline, and how success will be measured.

03

Execute

Build, configure, create, produce, or implement the agreed work with documented review points.

04

Validate

Check quality, tracking, functionality, delivery, or campaign readiness before treating the work as complete.

05

Improve

Use performance data and feedback to decide what to refine, scale, test, or prioritize next.

Platforms & Tools

Technology We Work With

We choose the platform around the workflow, data, ownership and growth requirements rather than forcing every project into one tool.

LinkedIn
LinkedIn
Google Analytics
Google Analytics

GA4

Google Tag Manager
Google Tag Manager
HubSpot
HubSpot

CRM integration

Salesforce
Salesforce
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Tell Us About the Work You Need

Share your current setup, the result you want, what has already been tried, and where you need our team to take ownership. We will use that context to recommend the right scope for linkedin ads.

B2B audience targeting using LinkedIn's professional data, including job title, company name, industry, seniority level, skills, and group membership for precise targeting of decision-makers.
Sponsored Content campaigns across single image, carousel, video, and document formats in the LinkedIn feed, driving engagement, website traffic, and lead generation.
Sponsored InMail (Message Ads) campaigns delivering personalized messages directly to prospect inboxes with strong open rates, ideal for event promotion, content offers, and direct outreach.
Lead Gen Form campaigns with pre-filled professional data that reduce friction and increase form completion rates, with direct CRM integration for seamless lead handoff to your sales team.

Request a LinkedIn Ads Quote

Service Family

More Performance Marketing Services

View Performance Marketing overview →
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FAQ

Common Questions

Is LinkedIn Ads only for B2B companies?
LinkedIn is strongest for B2B, but it also works for B2C brands targeting professionals, such as premium consumer products, financial services, education, and recruiting.
Why are LinkedIn Ads more expensive than other platforms?
LinkedIn's cost per click is higher because you are reaching a professional audience with precise firmographic targeting. The value per lead is typically much higher for B2B, making the cost per qualified opportunity competitive.
What are LinkedIn Lead Gen Forms?
Lead Gen Forms are native LinkedIn forms that pre-fill with a user's profile data, such as name, email, job title, and company. They remove the need to visit a landing page, which significantly increases form completion rates.
Can you target specific companies on LinkedIn?
Yes. LinkedIn allows company-level targeting by name, size, industry, and growth rate. We use matched audiences and account lists to run account-based marketing campaigns focused on your target accounts.
How do LinkedIn InMail ads work?
Sponsored InMail delivers a message directly to a prospect's LinkedIn inbox. Messages are only sent when the user is active, ensuring visibility. They work well for event invitations, content downloads, and personalized offers.

Ready to Get Started?

Tell us what you need, what is already in place, and the result you want from linkedin ads.

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