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Part of Public Relations
Public Relations

Crisis Communications

Crisis communication planning, message development, monitoring, stakeholder coordination, and response support for sensitive situations where speed and accuracy matter.

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What This Service Includes

A practical breakdown of the work we can take ownership of within this service.

  • 1Crisis-readiness planning that identifies likely scenarios, decision owners, approval paths, stakeholder groups, contact information, and communication responsibilities before a problem occurs.
  • 2Rapid fact gathering and issue assessment to separate confirmed information from assumptions and determine what audiences need to know now versus later.
  • 3Holding statements, FAQs, internal messages, customer updates, media responses, spokesperson talking points, and channel-specific communication prepared for client approval.
  • 4Stakeholder mapping across customers, employees, partners, regulators, media, communities, investors, and other groups affected by the situation.
  • 5Media and social monitoring to identify misinformation, recurring questions, sentiment changes, emerging coverage, and situations that need escalation.
  • 6Post-incident review to document what happened, evaluate the response, update communication protocols, rebuild trust, and reduce the risk of repeating preventable mistakes.

What the Engagement Is Designed to Improve

The exact KPIs depend on your objective, but these are the outcomes this work is built to support.

Faster response with clearer decision ownership
More consistent messaging across channels
Reduced risk of contradictory public statements
Better separation of facts from speculation
Prepared spokesperson and stakeholder communication
A documented improvement process after the incident
How We Deliver It

Clear Scope, Clear Ownership, Clear Next Steps

The exact execution changes by service and client, but the operating principle stays consistent: understand the current state, define the work, execute it properly, validate the result, and keep improving what matters.

01

Audit

Review the current setup, goals, constraints, data, assets, competitors, and the most important problems to solve.

02

Plan

Define priorities, deliverables, ownership, dependencies, timeline, and how success will be measured.

03

Execute

Build, configure, create, produce, or implement the agreed work with documented review points.

04

Validate

Check quality, tracking, functionality, delivery, or campaign readiness before treating the work as complete.

05

Improve

Use performance data and feedback to decide what to refine, scale, test, or prioritize next.

Platforms & Tools

Technology We Work With

We choose the platform around the workflow, data, ownership and growth requirements rather than forcing every project into one tool.

Google
Google

Alerts

Slack
Slack
X
X

Twitter

Google Analytics
Google Analytics

GA4

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Tell Us About the Work You Need

Share your current setup, the result you want, what has already been tried, and where you need our team to take ownership. We will use that context to recommend the right scope for crisis communications.

Crisis-readiness planning that identifies likely scenarios, decision owners, approval paths, stakeholder groups, contact information, and communication responsibilities before a problem occurs.
Rapid fact gathering and issue assessment to separate confirmed information from assumptions and determine what audiences need to know now versus later.
Holding statements, FAQs, internal messages, customer updates, media responses, spokesperson talking points, and channel-specific communication prepared for client approval.
Stakeholder mapping across customers, employees, partners, regulators, media, communities, investors, and other groups affected by the situation.

Request a Crisis Communications Quote

FAQ

Common Questions

Can you act as our legal adviser during a crisis?
No. Crisis communications and legal advice are different functions. We coordinate closely with the client's legal, regulatory, security, or executive advisers when the situation requires their approval or expertise.
What should a company say immediately during a crisis?
It depends on what is confirmed. A useful early response often acknowledges the situation, states what the company is doing, avoids unsupported claims, and commits to further updates when verified information is available.
Do you monitor social media and press during a crisis?
Yes. Monitoring can track coverage, misinformation, recurring questions, stakeholder concerns, and changes in the conversation so communication decisions are based on current information.
Can you prepare a crisis plan before anything happens?
Yes. Readiness work can include scenario planning, contact trees, approval flows, draft holding statements, spokesperson roles, stakeholder maps, monitoring plans, and simulation exercises.

Ready to Get Started?

Tell us what you need, what is already in place, and the result you want from crisis communications.

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