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Consumer product

IMH Vacuum Flask: Product Logo and Brand Identity

IMH Vacuum Flask is a flask brand whose logo is a set of red slashes beside the letters IMH. Markit Media designed its logo and brand identity in red and charcoal, shown on a laptop, a polo shirt and branded tape.

  • Logo & brand identity

1 piece shown. Artwork designed by Markit Media.

IMH Vacuum Flask identity board: red slashed IMH logo, red and charcoal palette, laptop, polo shirt and packaging tape

Project snapshot

Client
IMH Vacuum Flask
Industry
Consumer product
Deliverables
1 logo and brand identity board

The identity

The logo uses four slanted red bars that lead into the letters IMH in dark capitals, with the words VACUUM FLASK underneath in red. The slashes also work as a standalone mark, shown alone on a red tile with construction lines. The board prints two colour codes, a charcoal and a red, and applies the mark to a laptop screen, a red polo shirt and a diagonal ribbon on a grey block.

The product name is stated in the logo itself, so the identity tells a customer what the brand sells before anything else.

Logo & brand identity

1 piece from the IMH Vacuum Flask identity presentation.

Showing 1 of 1 IMH Vacuum Flask logo & brand identity

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