Sheesha Lounge and Grill, Sugar Land TX: Food and Beverage Social Creative

What the posts had to do

A restaurant and lounge sells an atmosphere as much as a meal, and a lot of its business comes in seasonal waves. This set follows the calendar: iftar and suhoor during Ramadan, an Eid buffet, a review reward, new drinks, a rooftop evening and graduation parties, with the practical details on each post.

The design

Black and gold set the tone. The logo, a gold hookah mark with SHEESHA beneath, sits at the top of every post, and a footer carries the street address in Sugar Land, an Instagram handle and the website. Headlines are set in a gold serif with a flowing script for the emotional word, for example "Iftar that feels like home", "Rooftop iftar, a sunset feast to remember" and "Celebrate Eid with our exquisite buffet".

Food photography is shot close and warm: platters of grilled meats and rice, buffet trays, kebabs on a wooden board, dessert cups and a mezze table. Venue photography shows the dining room with green velvet chairs and marble tables, and the rooftop at sunset, so a guest can picture the evening.

The posts carry specific details where they matter. The iftar posts list the buffet price bands by day, the Eid post gives the serving times, and the review post explains how to claim a free drink. Two posts, the party booking and the new-drinks post, break from the black layout with a light, fresh background.

Food & beverage creative

12 pieces from the Sheesha Lounge and Grill portfolio.