Free Tool

Website Conversion Optimization Checklist

A 30-point checklist to evaluate how well your website converts visitors into leads and customers. Check off each item you have in place to see your scores by category, overall grade, and a prioritized list of improvements.

0/30 items checked0%

Homepage & Navigation

0/6

Clear value proposition above the foldPrimary CTA visible without scrollingNavigation is simple with 7 or fewer main itemsSearch functionality availableMobile-responsive with touch-friendly elementsPage loads in under 3 seconds

Trust & Credibility

0/6

Customer testimonials or reviews displayedSecurity badges or certifications shownCompany contact information easily accessibleReal team photos or About pageCase studies or portfolio examplesPrivacy policy and terms of service linked

Forms & CTAs

0/6

Forms ask for minimum necessary informationForm fields have clear labels and validationCTA buttons use action-oriented text (not 'Submit')Multiple CTA types for different buyer stagesForm confirmation provides clear next stepsContact form response time is stated

Content & Copy

0/6

Headlines are benefit-focused, not feature-focusedCopy addresses customer pain points directlyContent is scannable with headers, bullets, short paragraphsPricing or pricing guidance is transparentFAQ section addresses common objectionsContent is free of jargon and easy to understand

Technical Performance

0/6

Pages load within 3 seconds on mobileNo broken links or 404 errorsSSL certificate active (HTTPS)Analytics tracking installed and workingConversion tracking set up for key actionsSite works across major browsers

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