Free Tool

Conversion Rate Optimization Audit

A 20-point checklist to evaluate how well your website converts visitors into leads and customers. Check off each item to see your scores by category, overall grade, and top priority fixes.

0/20 items checked0%

Page Load & Technical

0/5

Site is fully responsive on mobile, tablet, and desktopPages load in under 3 seconds on mobile connectionsSSL certificate is installed and all pages serve over HTTPSURLs are clean, descriptive, and follow a logical structureNo broken links or 404 errors on key conversion pages

Above-the-Fold

0/5

Headline clearly communicates what you offer and for whomPrimary call-to-action is visible without scrollingValue proposition is immediately understandable within 5 secondsTrust signals are present (logos, certifications, ratings)Design looks professional and consistent with your brand

Content & Copy

0/5

Headlines focus on benefits rather than featuresContent is scannable with short paragraphs, bullets, and subheadingsSocial proof is present (testimonials, case studies, reviews)Urgency or scarcity elements encourage action where appropriatePricing or next steps are clearly presented without confusion

Forms & CTAs

0/5

Forms ask only for essential information (minimal fields)CTA buttons use high-contrast styling that stands out from the pageEach page has a single, clear primary action for the visitorMulti-step forms show progress indicatorsForm validation shows clear, inline error messages

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