Interactive Tools

Digital Marketing Checklists

Actionable checklists for common marketing workflows. Check off items as you go and track your progress.

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Technical SEO

XML sitemap submitted to Google Search ConsoleGenerate via your CMS or a plugin and submit in GSC > Sitemaps.
Robots.txt configured correctlyEnsure it allows crawling of important pages and blocks admin, staging, and duplicate paths.
SSL certificate installed (HTTPS)All pages should load over HTTPS. Check for mixed content warnings.
Page speed under 3 seconds on mobileTest with Google PageSpeed Insights. Optimize images, enable compression, defer JS.
Mobile responsiveness testedUse Chrome DevTools device mode to test on various screen sizes.
Canonical tags set on all pagesPrevents duplicate content issues. Each page should have a self-referencing canonical.
404 page designed with navigationA custom 404 should help users find what they need, not dead-end them.
Structured data (JSON-LD) implementedAdd Organization, WebPage, and relevant schemas. Test with Google Rich Results Test.

Unique title tag on every page (under 60 chars)Include primary keyword near the front. Make it compelling for clicks.
Meta descriptions written (under 160 chars)Not a ranking factor, but affects CTR. Include a call to action.
Single H1 per pageThe H1 should contain your primary keyword and describe the page topic.
Image alt text added to all imagesDescribe the image content. Include keywords naturally where relevant.
Internal links between related pagesLink from high-authority pages to important landing pages. Use descriptive anchor text.
URL structure clean and descriptiveUse hyphens, keep URLs short, include relevant keywords. Avoid parameters.

Google Analytics 4 installedUse GTM for cleaner installation. Verify data is flowing in real-time reports.
Google Search Console verifiedSubmit your sitemap and check for crawl errors within the first week.
Conversion tracking set upTrack form submissions, phone calls, purchases, and other key actions.
UTM parameters documentedCreate a naming convention for campaigns to keep analytics clean.
Cookie consent banner implementedRequired for GDPR/CCPA. Gate analytics on user consent.

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