Content Gap Finder
Map your existing content against the buyer journey and uncover gaps in your strategy. Add your content pieces, see where coverage is strong or weak, and get prioritized recommendations for what to create next.
Content Inventory
Add each piece of content you currently have. Include the title, type, which buyer journey stage it serves, and how well it performs.
Loading saved data...
How Content Mapping Works
Content mapping aligns every piece of content to a specific stage of the buyer journey. The goal is full coverage: your audience should find relevant, valuable content from the moment they discover a problem (awareness) through evaluating solutions (consideration) to making a purchase (decision) and beyond (retention). Gaps in this journey mean lost opportunities, whether that is traffic you never capture, leads that stall, or customers who churn.
Inventory Your Content
Start by adding every piece of content you currently have. Include blog posts, videos, case studies, emails, and anything else your audience interacts with. Be thorough because gaps are only visible when you have a complete picture.
Map to the Buyer Journey
Assign each piece to a buyer stage. Awareness content educates, consideration content compares, decision content converts, and retention content keeps customers engaged. If a piece does not clearly fit one stage, it may need refocusing.
Read the Heatmap
The heatmap shows content density across every type and stage combination. Dark cells mean strong coverage. Light or empty cells reveal opportunities. Look for patterns like an entire stage with no content, or a content type you have never tried.
Prioritize and Plan
Use the gap priority scores to decide where to invest first. Gaps at the decision stage often have the most immediate revenue impact. Gaps at awareness limit your top-of-funnel pipeline. Start with high-priority gaps and work down.
Get a Professional Content Strategy
This tool gives you a starting point. Our team builds comprehensive content strategies backed by competitive research, keyword data, and audience insights to close every gap in your buyer journey.
Get a Content Strategy From Our Team →Get Your Results by Email
Enter your email and we'll send your Content Gap Finder results with additional insights.
Need Help With This?
Our team turns these insights into real growth. Here's how we can help:
Ready for Expert Help?
Our team can implement these insights and drive measurable results for your business. Free consultation, no obligation.