Social Media Image Size Guide
The complete reference for image dimensions across every major platform. Updated for 2026.
Profile Photo
Displays at 170x170 on desktop, 128x128 on mobile
Cover Photo
Displays at 820x312 on desktop, 640x360 on mobile
Feed Post (Square)
Recommended for highest engagement
Feed Post (Landscape)
Standard link preview size
Story / Reel
9:16 vertical format, full-screen
Ad (Single Image)
Recommended for feed ads
Carousel Ad
Square format per card
Event Cover
Appears on event page header
Image Optimization Tips
Use the right format
JPEG for photos, PNG for graphics with transparency, WebP for the best compression. SVG for logos and icons.
Compress before uploading
Run images through a compression tool. Most images can be reduced 50-80% without visible quality loss.
Create at 2x for retina
For website images, create at double the display size for sharp rendering on high-DPI screens.
Keep text within safe zones
Platform crops vary by device. Keep important text and elements away from the edges, especially for cover photos.
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