Analytics Setup
You can't optimize what you can't measure. We implement clean, accurate analytics infrastructure — GA4, Google Tag Manager, conversion tracking, and reporting dashboards — so your team has reliable data to make marketing decisions, attribute revenue, and identify what's working.
What This Service Includes
A practical breakdown of the work we can take ownership of within this service.
- 1GA4 implementation and configuration — set up Google Analytics 4 with proper property settings, data streams, event tracking, custom dimensions, and user properties tailored to your business model.
- 2Google Tag Manager setup — implement GTM as your central tag management system, organizing triggers, variables, and tags for clean deployment without relying on developer resources for every change.
- 3Conversion tracking and goal configuration — define and implement conversion events across your website, forms, phone calls, and ecommerce transactions so you know which channels drive real business results.
- 4Cross-domain and enhanced ecommerce tracking — configure tracking across multiple domains, subdomains, and ecommerce platforms to capture the complete user journey from first touch to purchase.
- 5Custom dashboard and reporting setup — build automated dashboards in Looker Studio or your preferred platform that surface the metrics your team actually needs, updated in real time.
- 6Data audit and quality assurance — review existing tracking for gaps, duplicates, and misconfigurations, then fix issues to ensure the data you're making decisions on is accurate.
What the Engagement Is Designed to Improve
The exact KPIs depend on your objective, but these are the outcomes this work is built to support.
Clear Scope, Clear Ownership, Clear Next Steps
The exact execution changes by service and client, but the operating principle stays consistent: understand the current state, define the work, execute it properly, validate the result, and keep improving what matters.
Audit
Review the current setup, goals, constraints, data, assets, competitors, and the most important problems to solve.
Plan
Define priorities, deliverables, ownership, dependencies, timeline, and how success will be measured.
Execute
Build, configure, create, produce, or implement the agreed work with documented review points.
Validate
Check quality, tracking, functionality, delivery, or campaign readiness before treating the work as complete.
Improve
Use performance data and feedback to decide what to refine, scale, test, or prioritize next.
Technology We Work With
We choose the platform around the workflow, data, ownership and growth requirements rather than forcing every project into one tool.
GA4
Looker Studio
Meta Pixel
More Digital Marketing Services
Tell Us About the Work You Need
Share your current setup, the result you want, what has already been tried, and where you need our team to take ownership. We will use that context to recommend the right scope for analytics setup.
Common Questions
Why should we move to GA4?
What is Google Tag Manager and do we need it?
How do you ensure tracking accuracy?
Can you set up tracking for platforms beyond Google?
Ready to Get Started?
Tell us what you need, what is already in place, and the result you want from analytics setup.
Request a Quote →