Technology

Tools & Platforms We Use

We use industry-leading tools to research, execute, and measure every campaign. The right technology stack makes the difference between guessing and knowing.

31 tools shown

Advertising Platforms

5 tools

Advertising Platforms

Google Ads

Search, display, shopping, and YouTube campaigns.

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How it helps

Google Ads

Capture high-intent searches, measure leads or sales, and use real conversion data to decide where the next dollar should go.

Part of our working stack

Advertising Platforms

Meta Ads

Facebook and Instagram advertising at scale.

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How it helps

Meta Ads

Test audiences and creative quickly, then shift budget toward the combinations producing qualified leads or purchases.

Part of our working stack

Advertising Platforms

LinkedIn Ads

B2B targeting by industry, job title, and company.

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How it helps

LinkedIn Ads

Reach decision-makers by role, seniority, company and industry when a B2B campaign needs tighter audience control.

Part of our working stack

Advertising Platforms

TikTok Ads

Short-form video advertising for younger demographics.

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How it helps

TikTok Ads

Test native short-form creative against discovery audiences and learn which hooks earn attention fastest.

Part of our working stack

Advertising Platforms

Microsoft Ads

Bing search advertising for incremental reach.

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How it helps

Microsoft Ads

Add incremental search reach beyond Google, especially when your audience over-indexes on Bing or Microsoft products.

Part of our working stack

Analytics & Tracking

5 tools

Analytics & Tracking

Google Analytics 4

Event-based tracking, attribution modeling, and audience insights.

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How it helps

Google Analytics 4

Trace important website events and conversions so campaign, content and UX decisions are based on behavior rather than guesswork.

Part of our working stack

Analytics & Tracking

Google Search Console

Search performance, indexing, and technical SEO monitoring.

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How it helps

Google Search Console

Find indexing issues, query opportunities and pages losing visibility before they become bigger organic-search problems.

Part of our working stack

Analytics & Tracking

Google Tag Manager

Centralized tag management for tracking and pixels.

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How it helps

Google Tag Manager

Deploy and manage analytics events and advertising pixels without hard-coding every tracking change into the site.

Part of our working stack

Analytics & Tracking

Hotjar

Heatmaps, session recordings, and user behavior analysis.

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How it helps

Hotjar

Watch where users hesitate, scroll or abandon a page so UX improvements are based on observed behavior.

Part of our working stack

Analytics & Tracking

Looker Studio

Custom dashboards and automated reporting.

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How it helps

Looker Studio

Bring marketing KPIs into one client-facing dashboard instead of manually combining reports every week.

Part of our working stack

SEO & Content

5 tools

SEO & Content

Semrush

Keyword research, competitor analysis, and rank tracking.

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How it helps

Semrush

Compare rankings, competitors and keyword demand when building an SEO roadmap or content plan.

Part of our working stack

SEO & Content

Ahrefs

Backlink analysis, content gap research, and site audits.

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How it helps

Ahrefs

Investigate backlink profiles and content gaps to find authority and topic opportunities competitors already benefit from.

Part of our working stack

SEO & Content

Screaming Frog

Technical SEO crawling and site structure analysis.

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How it helps

Screaming Frog

Crawl a site to uncover broken links, duplicate metadata, redirect issues and technical SEO problems at scale.

Part of our working stack

SEO & Content

Surfer SEO

On-page optimization and content scoring.

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How it helps

Surfer SEO

Use SERP-informed content signals as one input when improving the completeness and structure of a search-focused page.

Part of our working stack

SEO & Content

Google Trends

Search demand trends and seasonal planning.

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How it helps

Google Trends

Check whether search interest is rising, falling or seasonal before committing content or media to a topic.

Part of our working stack

Web Development

5 tools

Web Development

Next.js

React framework for fast, SEO-friendly web applications.

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How it helps

Next.js

Build fast, component-driven sites with strong technical SEO foundations and modern deployment workflows.

Part of our working stack

Web Development

WordPress

Content management for blogs, corporate sites, and portfolios.

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How it helps

WordPress

Give content teams an editable CMS while supporting landing pages, SEO, plugins and ongoing website operations.

Part of our working stack

Web Development

Shopify

E-commerce platform for online stores and retail.

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How it helps

Shopify

Run product, checkout and commerce operations on a platform built around catalog management and online sales.

Part of our working stack

Web Development

Vercel

Hosting and deployment with edge network performance.

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How it helps

Vercel

Ship web changes through controlled deployments with performance tooling and straightforward rollback workflows.

Part of our working stack

Web Development

Figma

Design, prototyping, and design system management.

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How it helps

Figma

Keep page designs, components and feedback in one collaborative source before development begins.

Part of our working stack

Email & CRM

4 tools

Email & CRM

HubSpot

CRM, marketing automation, and lead management.

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How it helps

HubSpot

Connect lead capture, CRM stages and marketing automation so handoffs and follow-up are easier to measure.

Part of our working stack

Email & CRM

Mailchimp

Email campaigns, automations, and audience segmentation.

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How it helps

Mailchimp

Launch newsletters and simpler nurture campaigns with list segmentation and reusable email workflows.

Part of our working stack

Email & CRM

Klaviyo

E-commerce email and SMS marketing automation.

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How it helps

Klaviyo

Trigger e-commerce email and SMS flows from customer behavior such as browsing, purchase and cart events.

Part of our working stack

Email & CRM

ActiveCampaign

Advanced automation workflows and CRM integration.

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How it helps

ActiveCampaign

Build multi-step lead nurture and CRM automations when follow-up needs more conditional logic.

Part of our working stack

Social Media

4 tools

Social Media

Meta Business Suite

Facebook and Instagram content management and analytics.

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How it helps

Meta Business Suite

Manage Facebook and Instagram publishing, inbox activity and native platform insights in one place.

Part of our working stack

Social Media

Hootsuite

Multi-platform scheduling, monitoring, and reporting.

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How it helps

Hootsuite

Coordinate publishing and monitoring across multiple social channels when a team needs a shared calendar.

Part of our working stack

Social Media

Canva

Visual content creation for social media and marketing.

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How it helps

Canva

Produce fast, repeatable social and marketing assets from controlled templates when speed matters.

Part of our working stack

Social Media

CapCut

Short-form video editing for Reels, TikTok, and Shorts.

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How it helps

CapCut

Edit short-form vertical video quickly for Reels, TikTok and Shorts without a heavyweight post-production workflow.

Part of our working stack

AI & Automation

3 tools

AI & Automation

ChatGPT / Claude

Content ideation, research assistance, and workflow automation.

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How it helps

ChatGPT / Claude

Accelerate research, ideation and repeatable knowledge-work steps while keeping human review in the workflow.

Part of our working stack

AI & Automation

Zapier

Workflow automation connecting 5000+ apps and services.

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How it helps

Zapier

Connect common apps to automate repetitive handoffs such as form submission to CRM, alerts or follow-up tasks.

Part of our working stack

AI & Automation

Make (Integromat)

Complex multi-step automation scenarios.

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How it helps

Make (Integromat)

Build visual multi-step automations when a workflow needs branching, transformations or several connected systems.

Part of our working stack

Tools Are Just Tools

Every agency has access to the same platforms. What separates good results from great results is strategy, execution, and the expertise to read the data correctly.

We pick tools based on what works for your business — not what has the best referral program. Our recommendations are always driven by your goals and budget.

FAQ

Tools & Platform Questions

Do you use these tools on every client account?

No. We select tools based on your specific needs, budget, and goals. A local service business needs different tools than a national e-commerce brand. We recommend what fits your situation, not the most expensive option.

Will I have access to the platforms and data?

Yes. We set up accounts in your name whenever possible. You own your data, your ad accounts, and your analytics. If we ever part ways, you keep everything.

Do you charge extra for the tools you use?

Our service fees cover our team's time and expertise. Platform costs like ad spend or software subscriptions are separate and transparent. We will never mark up third-party tool costs.

How do you stay current with new marketing tools?

Our team continuously evaluates new platforms and tools. We test them on internal projects before recommending them to clients. We only adopt tools that solve a real problem better than existing options.

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