Flour Magician: Social Media Design for a Bakery

What the posts had to do

A bakery posts for two different buyers. Families want cakes for birthdays and celebrations, and cafés want a reliable supplier of cupcakes, brownies and cookies in bulk. The posts speak to both, and each one ends with the same practical information: delivery for Lahore only, a phone number to order, and the bakery's Instagram name.

The design

The background is a soft watercolour wash of lilac and white, which keeps the cakes and the cream, fruit and chocolate on them as the brightest things on the page. The logo, FLOUR with MAGICIAN set beneath it in small capitals, sits at the top centre of every post in plum.

Headlines are written in a flowing brush script for the promise, such as "Sweeten your café", "Custom cakes" and "Making your gatherings extra special", with a plain serif sentence explaining the offer. Photographs are cut out and arranged with a little shadow: a blackberry layer cake with smaller cutouts, three cakes on wooden stands, a row of frosted cupcakes and a tray of cupcakes with toppings.

Two posts speak directly to café owners with the words wholesale and bulk and a line about saving time and keeping quality consistent. The footer repeats on every post, so each one can be used on its own to place an order.

Social media design

6 pieces from the Flour Magician portfolio.