Pizza Warma: Food Creative for a Pizza and Shawarma Restaurant

What the posts had to do

Fast food is an impulse purchase, so these posts are short and loud: one dish, one line, one price drop and one way to order. Each shows the old price crossed out above the new price, the order phone number, and the restaurant's address in Bahria Town, Karachi.

The design

The look is a bright blue background with warm yellow and orange lettering, and the Pizza Warma logo, with the words Pizza, Pasta, Shawarma and Fries beneath, at the top. Headlines are set in a heavy condensed display face, for example "Folded perfection in every bite", "Fries that are a pack of flavor", "The ultimate comfort food" and "One bite and you're hooked".

The food is photographed from above on a wooden board or in a tray, large and close, so the cheese, bacon and sauce read clearly. Leaves, tomato slices and loose fries are scattered around the frame to add movement, and a yellow band at the bottom holds the dish name, the phone number and the address.

Food & beverage creative

5 pieces from the Pizza Warma portfolio.