Mehekline: Monogram Logo and Social Media Design
Mehekline is a brand with a gold ML monogram on deep crimson. Markit Media designed its logo and brand identity and three question-led social posts that hint at what the brand sells without naming it.
- Logo & brand identity
- Social media design
4 pieces shown. Artwork designed by Markit Media.
Project snapshot
- Client
- Mehekline
- Deliverables
- 1 logo and brand identity board, 3 social posts shown on this page
The identity
The logo is an ML monogram in gold with the name MEHEKLINE in small capitals beneath it. The board sets it on crimson silk, on a letterhead, on a box that sits among dark stones and on a gift bag, and prints four colour codes, from deep crimson to pale gold, and the typeface Romant. The packaging suggests a fragrance or gift brand, but the industry has not been confirmed, so this page does not name one.
The social posts
The three posts are riddles. Each puts a question about an invisible feeling in white and gold capitals on crimson: what emotion could be sensed but not seen, how to capture a feeling that cannot be touched, and which silent companion follows you through life's moments. A pale gold corner and the monogram at the top keep them recognisably Mehekline, and the Facebook and Instagram handle sits at the bottom. They work as curiosity posts that point the audience toward the brand's story.
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