Mehk Kar: Urdu Calligraphy Logo and Brand Identity

Mehk Kar is a brand with an Urdu calligraphy wordmark and a gold arch-shaped crest. Markit Media designed its logo and brand identity in deep red and gold, applied to a wall sign, a gift bag, stationery and a boxed bottle.

Logo & brand identity

1 piece shown. Artwork designed by Markit Media.

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Project snapshot

Client: Mehk Kar
Services: Logo Design Visual Identity
Deliverables: 1 logo and brand identity board

The identity

The wordmark is written in Urdu calligraphy in gold on red, next to a crest shaped like an arched doorway with leaves. The board shows the mark on a red panel, on a hanging sign, on a tall red shopping bag with a striped edge, on a letterhead and cards, and on a boxed bottle on dark stones, with red, deep red and gold colour codes beneath.

Using Urdu script as the main wordmark makes the brand's language and market clear at a glance. Its industry, city and website have not been confirmed, so none is named here.