Content Audit: How to Review and Improve Existing Content
Conduct a content audit that identifies what to keep, update, consolidate, or remove for better performance.
Your Existing Content Is an Asset
Most businesses focus on creating new content while ignoring hundreds of existing pages. A content audit turns underperforming content into results.
Audit Process
Step 1: Inventory
List every piece of content with URL, title, word count, publish date, and traffic data. Use Screaming Frog or a CMS export.Step 2: Categorize Performance
Step 3: Action Plan
#### Keep High-performing content that needs no changes. Monitor and protect.
#### Update Content with good foundations but outdated information, thin sections, or missing optimizations.
#### Consolidate Multiple pieces covering the same topic. Merge into one comprehensive piece and redirect old URLs.
#### Remove Content that is irrelevant, outdated, or harmful to site quality. Redirect to relevant alternatives.
What to Update
Measuring Impact
Track organic traffic, rankings, and conversions for audited content before and after changes. Typical results: 20-50% traffic increase from updated content.
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