Content Distribution: Getting Your Content Seen
Build a content distribution strategy that amplifies your content reach beyond organic search through paid, earned, and shared channels.
Creating Content Is Only Half the Work
The best content in the world is worthless if nobody sees it. Distribution strategy should get as much attention as content creation.
The Distribution Framework
Owned Distribution
Earned Distribution
Paid Distribution
Distribution Checklist
For every piece of content published:
Timing Strategy
Measuring Distribution
Track traffic source by channel, engagement rate per channel, and conversion rate per channel. Double down on what works, cut what does not.
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