Email Marketing Calendar: Planning Content Year-Round
Build an email marketing calendar that balances promotional, educational, and seasonal content throughout the year.
Planning Prevents Panic Sends
A content calendar prevents the scramble of figuring out what to send each week. It ensures balance between promotional, educational, and engagement content.
Building Your Calendar
Step 1: Map Key Dates
Step 2: Set Content Mix
Step 3: Determine Frequency
Monthly Themes
Automation Calendar
Separate your triggered automations from your broadcast calendar. Map when each automation fires relative to customer lifecycle.
Review Cadence
Review calendar monthly. Adjust based on performance data and business priorities. Leave 20% flexibility for reactive content.
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