Internal Linking Strategy: The SEO Lever Most Sites Ignore
Build an internal linking architecture that distributes page authority and helps search engines understand your site structure.
Why Internal Linking Matters
Internal links distribute page authority, help search engines discover and understand content, and guide users through your site. Yet most sites have no intentional internal linking strategy.
The Hub and Spoke Model
Create pillar pages (hubs) that link to related detailed pages (spokes). Spokes link back to the hub and to each other where relevant.
Practical Guidelines
Audit Your Internal Links
Find Orphan Pages
Crawl your site with Screaming Frog or Sitebulb. Identify pages with zero internal links—these are invisible to search engines via crawling.Identify Link Equity Opportunities
Your homepage and top-level pages have the most authority. Ensure they link strategically to priority pages.Content-to-Content Linking
When publishing new content, find 3-5 existing pages that should link to it. Also add links from the new page to existing relevant content.
Common Mistakes
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