User-Generated Content: How to Build a UGC Strategy
Leverage customer-created content for authentic marketing that builds trust and reduces content production costs.
Why UGC Outperforms Brand Content
User-generated content gets 4x higher click-through rates and 50% lower cost-per-click than brand-created ads. Consumers trust other consumers.
Types of UGC
Building a UGC Pipeline
Make It Easy
Create a branded hashtag. Feature customer content on your profiles. Make submission simple with clear guidelines.Incentivize Naturally
Maintain Quality
Legal Considerations
Using UGC in Advertising
UGC performs exceptionally well in paid social ads. Test customer testimonial videos, product-in-use photos, and review screenshots as ad creative.
Measuring UGC Impact
Track hashtag usage, submission volume, engagement rates on UGC versus brand content, and conversion rates from UGC-featuring pages.
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