User Reviews and Ratings: Building Social Proof
Build a review collection strategy that generates authentic social proof and drives conversion rate improvement.
Reviews Are the Most Trusted Marketing
93% of consumers read reviews before purchasing. Products with reviews convert 270% better than products without.
Collecting Reviews
Timing
Request reviews 7-14 days after delivery. Too early and they have not used the product. Too late and they have forgotten.Method
Incentives
Offer a small incentive for leaving a review (discount on next order). Make clear the incentive is for a review, not a positive review.Displaying Reviews
On Product Pages
Across the Site
Handling Negative Reviews
Review Platforms
Legal and Ethical
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