Content Audit Scorecard
Rate your website content across 30 criteria in 6 categories. Get a content health score, maturity level, radar chart, and a prioritized list of improvements to make first.
Category 1 of 6
0 / 30 rated
Content Quality
Evaluate the substance and value of your content.
1. Originality
Content provides unique perspectives, original research, or fresh angles rather than rehashing existing material.
2. Depth
Content covers topics thoroughly, going beyond surface-level information to provide genuine value.
3. Accuracy
Facts, statistics, and claims are verified, cited, and kept up to date.
4. Readability
Content uses clear language, logical structure, and formatting that makes it easy to consume.
5. Actionability
Content provides practical takeaways, steps, or frameworks the reader can apply immediately.
Content Maturity Levels
Beginner
Your content program is in its earliest stages. Focus on building consistent quality and basic SEO foundations.
Developing
Some fundamentals are in place but significant gaps remain. Prioritize your weakest categories to build a stronger base.
Competent
A solid content operation with room to grow. Focus on measurement, distribution, and filling strategic gaps.
Advanced
Your content program is well-established. Optimize through better attribution, testing, and systematic content refreshes.
Expert
Top-tier content operation. Maintain your edge through innovation, advanced personalization, and continuous optimization.
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