Email Sequence Planner
Plan a complete email marketing sequence in minutes. Choose your sequence type, set the number of emails, customize each one, and export a ready-to-implement plan.
Choose Your Sequence Type
How Many Emails?
Select a sequence type to continue.
Subject Line Formulas That Work
Use these proven subject line structures as starting points when customizing your sequence emails.
The Curiosity Gap
The one thing most [audience] get wrong about [topic]
Tease information without giving it away. The reader opens to close the gap.
The How-To
How to [achieve result] in [timeframe]
Promise a clear outcome with a specific timeframe. Specificity builds credibility.
The Number List
[Number] ways to [achieve result] without [common pain]
Odd numbers tend to outperform even ones. Keep the number between 3 and 9.
The Personal Touch
[First Name], I noticed you [action] — here is your next step
Reference a specific behavior or interaction. Personalization goes beyond first name.
The Urgency Driver
Ending tonight: [offer or benefit]
Only use real deadlines. False urgency erodes trust and damages deliverability over time.
The Social Proof
Why [number]+ [audience type] switched to [Brand]
Let your audience size or customer results do the selling. Numbers add weight.
Optimal Send Timing by Sequence Type
Recommended spacing between emails based on sequence type and subscriber engagement patterns.
Welcome Series
Day 0, 1, 3, 5, 7
Front-load the first week while brand awareness is highest. Space out after the initial burst.
Lead Nurture
Every 3 to 7 days
Consistent but not overwhelming. Match frequency to content depth: heavier content needs more breathing room.
Cart Abandonment
1 hour, 1 day, 3 days, 5 days
The first reminder should arrive within 1 hour. Urgency decreases with each subsequent email.
Onboarding
Day 0, 1, 3, 5, 7, 14
Ideally triggered by user actions, not just time. If behavior-triggered, these serve as fallback timing.
Re-engagement
Day 0, 3, 7, 14, 21
Wider spacing signals respect for their inbox. Compress only if offering escalating incentives.
Post-Purchase
Day 0, 3, 7, 14, 30
Match timing to product delivery and usage cycle. Review requests work best 7 to 14 days after receipt.
Event / Webinar
Registration, 7 days, 1 day, day-of, +1 day
Increase frequency as the event approaches. Post-event follow-up should land within 24 hours.
Seasonal / Holiday
4 weeks, 2 weeks, 1 week, 3 days, day-of
Start early to capture planners. Increase frequency in the final week with clear shipping or access deadlines.
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