Marketing Metrics Benchmark Tool
Compare your marketing performance against industry benchmarks across 50+ metrics. Enter your values, see where you stand, and get actionable optimization tips for every metric.
Your Benchmark Scorecard
Enter your metric values below to see your overall benchmark score. The scorecard updates automatically as you fill in data.
Bounce Rate
WebsiteThe percentage of visitors who leave after viewing only one page.
Pages per Session
WebsiteThe average number of pages viewed during a single session.
Avg Session Duration
WebsiteThe average time visitors spend on your site per session.
Page Speed (LCP)
WebsiteLargest Contentful Paint measures how fast the main content loads.
Conversion Rate
WebsiteThe percentage of visitors who complete a desired action.
Exit Rate
WebsiteThe percentage of visitors who leave from a specific page.
New vs Returning Visitors
WebsiteThe ratio of first-time visitors to repeat visitors.
Scroll Depth
WebsiteHow far down the page visitors scroll on average.
Organic Traffic Growth
SEOMonth-over-month percentage increase in organic search visitors.
Keyword Rankings
SEOThe number of keywords your site ranks for on page one of search results.
Domain Authority
SEOA score predicting how well your site will rank in search engines (0-100).
Organic CTR
SEOThe percentage of search impressions that result in a click.
Pages Indexed
SEOThe number of your site pages included in search engine indexes.
Backlinks
SEOThe number of external websites linking to your site.
Core Web Vitals Score
SEOGoogle's page experience metrics covering loading, interactivity, and visual stability.
Open Rate
EmailThe percentage of delivered emails that are opened by recipients.
Click-Through Rate
EmailThe percentage of email recipients who click a link in the email.
Unsubscribe Rate
EmailThe percentage of recipients who opt out after an email.
Delivery Rate
EmailThe percentage of emails successfully delivered to inboxes.
List Growth Rate
EmailThe net rate at which your email list is growing.
Revenue per Email
EmailThe average revenue generated per email sent.
Email Bounce Rate
EmailThe percentage of emails that were not delivered.
Engagement Rate
Social MediaThe percentage of your audience that interacts with your content.
Follower Growth Rate
Social MediaThe rate at which your follower count is increasing.
Reach
Social MediaThe number of unique users who see your content.
Impressions
Social MediaThe total number of times your content is displayed.
Share / Save Rate
Social MediaThe percentage of viewers who share or save your content.
Comment Rate
Social MediaThe percentage of viewers who leave a comment.
Click-Through Rate
Social MediaThe percentage of users who click a link in your social post.
CTR (Paid)
Paid AdvertisingThe percentage of ad impressions that result in a click.
Cost per Click (CPC)
Paid AdvertisingThe average amount you pay for each ad click.
Cost per Mille (CPM)
Paid AdvertisingThe cost for every 1,000 ad impressions.
ROAS
Paid AdvertisingReturn on ad spend: revenue generated per dollar spent on ads.
Quality Score
Paid AdvertisingGoogle's rating of your ad relevance and landing page experience (1-10).
Impression Share
Paid AdvertisingThe percentage of total eligible impressions your ads receive.
Conversion Rate (Paid)
Paid AdvertisingThe percentage of ad clicks that result in a conversion.
Time on Page
ContentThe average time visitors spend reading a specific page.
Social Shares
ContentThe number of times your content is shared on social media.
Backlinks Earned
ContentThe number of external links your content earns from other sites.
Organic Traffic (Content)
ContentThe number of organic search visitors a piece of content receives.
Lead Generation
ContentThe number of leads generated by a piece of content.
Content ROI
ContentThe return on investment for your content marketing efforts.
Page Authority
ContentA score predicting how well a specific page will rank (0-100).
Cart Abandonment Rate
E-CommerceThe percentage of shoppers who add items to their cart but do not complete the purchase.
Average Order Value (AOV)
E-CommerceThe average dollar amount spent per order.
Customer Lifetime Value (CLV)
E-CommerceThe total revenue you can expect from a customer over their entire relationship.
Repeat Purchase Rate
E-CommerceThe percentage of customers who make more than one purchase.
Conversion Rate (E-Commerce)
E-CommerceThe percentage of visitors who complete a purchase.
Revenue per Visitor
E-CommerceThe average revenue generated per website visitor.
Refund Rate
E-CommerceThe percentage of orders that result in a refund.
About Our Benchmarking Methodology
The benchmarks in this tool are aggregated from multiple reputable sources including Google Analytics aggregate data, HubSpot annual reports, Mailchimp email benchmarks, Hootsuite social media studies, and WordStream advertising benchmarks. They represent cross-industry medians and are updated periodically to reflect current trends.
Benchmark ranges, not single numbers. We show ranges rather than exact averages because performance varies significantly by industry, business size, market maturity, and geographic region. A metric within the benchmark range is generally performing at an acceptable level, while values outside the range indicate an area that may need attention or one where you are outperforming peers.
Lower is not always worse. For metrics like bounce rate, CPC, cart abandonment, and refund rate, being below the benchmark range is actually a positive signal. This tool automatically accounts for these inverted metrics when calculating your status.
Context matters. Benchmarks are a starting point, not a verdict. A brand-new website will naturally have different metrics than an established enterprise site. Use these benchmarks to identify directional opportunities and prioritize your marketing efforts.
Need Help Improving Your Metrics?
Our team specializes in data-driven marketing strategies that move the metrics that matter. Let us audit your current performance and build a plan to hit your benchmarks.
Get a Free ConsultationGet Your Results by Email
Enter your email and we'll send your Marketing Metrics Benchmark results with additional insights.
Need Help With This?
Our team turns these insights into real growth. Here's how we can help:
Ready for Expert Help?
Our team can implement these insights and drive measurable results for your business. Free consultation, no obligation.