Global Industries: Logo and Social Media Design for a Manufacturer

What the work had to do

A manufacturer's social presence has to say who the company is and what it makes before it can say anything else. The GIP posts cover that in a fixed order: vision, mission, the company's positioning, its auto parts and OEM products, its product design and development process, and the brands it works with.

The identity

The logo combines the letters GIP in navy with a green sphere over the "i", and the full name Global Industries (Pvt) Ltd beside it. On the board it appears on white, navy and green panels, on a notebook, on an olive work shirt and on letterhead and cards, with a sample of the typeface and the colour codes. Navy reads as dependable and green adds a sense of growth, which fits a company that stresses sustainability in its vision statement.

The corporate posts

The posts use two layouts. Text-led posts, such as the vision and mission, put a short statement on white next to a full-height photograph with symbolic imagery: gears inside a lightbulb for vision, a wooden target for mission. Statement posts put the company's positioning on a green panel over a globe.

Product posts are the most literal. The auto parts post pairs a red motorcycle with a plain list of the parts the company makes, including side covers, shoulder pads and fan covers, and the product design post shows a robotic arm in a circular crop beside a short description of how products are researched, prototyped and tested. A final post lists the brands the company says it has collaborated with, shown as logos.

Every post carries the logo at the top, three social icons and the company web address at the bottom.

Logo & brand identity

1 piece from the Global Industries identity presentation.

Social media design

6 pieces from the Global Industries portfolio.