Pakhlanze by Abeera Khan: Branding and Social Media for Catering and Events

What the work had to do

A caterer sells occasions, not just dishes: pool parties, bridal showers, hi-tea afternoons, kids' birthdays, family events and corporate lunches. The identity needed to look elegant enough for a wedding table, and the posts needed to show a different kind of event each time.

The identity

The logo is a gold emblem of a leaf-and-sun shape above the name Pakhlanze, with By Abeera Khan beneath. The identity board shows it on white and gold, as an app icon, on packaging and on a phone screen, with a dark green and gold palette whose codes are printed on the board, and names the two typefaces, Caligna for display and Montserrat for text.

The social posts

All fifteen posts sit on dark green with thin gold line drawings of leaves and flowers in the corners. A photograph of food or an event fills most of each frame, and the headline sits in gold, either in a light serif, such as "Symphony of flavors" and "Personalized menus", or in a flowing script for the emotional word, such as "Soirées" and "Family events".

Each post names one service in a small tag: pool party, dessert bar, golgappa stall, mango fruit salad, kids' party, BBQ and seafood menu, catering service, hi-tea, family events, bridal shower and personalised menus. One playful post sells Instagram filters printed with your food, and another invites people to choose between desi and international cuisine.

The footer repeats the phone number and email address on every post.

Logo & brand identity

1 piece from the Pakhlanze identity presentation.

Food & beverage creative

15 pieces from the Pakhlanze portfolio.