Paid Advertising

Display Advertising

Display advertising places your brand visually across websites, apps, and content networks your audience already visits. We handle creative production, placement strategy, and ongoing optimization to turn banner impressions into measurable awareness and conversions.

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What This Service Includes

A practical breakdown of the work we can take ownership of within this service.

1Banner ad design and production — create static, animated, and responsive display ads in all standard IAB sizes, optimized for fast load times and visual impact across devices.
2Rich media and interactive ads — develop expandable, video-enabled, and interactive ad formats that capture attention and drive higher engagement than standard banners.
3Google Display Network management — set up and optimize GDN campaigns with audience targeting, contextual placements, managed placements, and exclusions for efficient spend.
4Publisher network and direct placements — identify and negotiate placements on relevant industry websites, news outlets, and niche publishers where your target audience spends time.
5Retargeting and remarketing — build display retargeting campaigns that re-engage website visitors with relevant messaging based on the pages they viewed and actions they took.
6Creative testing and optimization — run structured A/B tests on ad designs, messaging, and calls to action, then reallocate budget toward top-performing variations.

What the Engagement Is Designed to Improve

The exact KPIs depend on your objective, but these are the outcomes this work is built to support.

Visual brand presence across thousands of relevant websites

Multiple ad formats from standard banners to rich media and video

Retargeting that brings back visitors who didn't convert initially

Precise placement control on industry-relevant publisher sites

Ongoing creative testing that improves click-through rates over time

Full-funnel support from awareness through to conversion

How We Deliver It

Clear Scope, Clear Ownership, Clear Next Steps

The exact execution changes by service and client, but the operating principle stays consistent: understand the current state, define the work, execute it properly, validate the result, and keep improving what matters.

01

Audit

Review the current setup, goals, constraints, data, assets, competitors, and the most important problems to solve.

02

Plan

Define priorities, deliverables, ownership, dependencies, timeline, and how success will be measured.

03

Execute

Build, configure, create, produce, or implement the agreed work with documented review points.

04

Validate

Check quality, tracking, functionality, delivery, or campaign readiness before treating the work as complete.

05

Improve

Use performance data and feedback to decide what to refine, scale, test, or prioritize next.

Platforms & Tools

Technology We Work With

We choose the platform around the workflow, data, ownership and growth requirements rather than forcing every project into one tool.

Google Ads

Display Network

Facebook

Meta Ads

Google Analytics

GA4

Google Tag Manager

Canva

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Tell Us About the Work You Need

Share your current setup, the result you want, what has already been tried, and where you need our team to take ownership. We will use that context to recommend the right scope for display advertising.

Banner ad design and production — create static, animated, and responsive display ads in all standard IAB sizes, optimized for fast load times and visual impact across devices.

Rich media and interactive ads — develop expandable, video-enabled, and interactive ad formats that capture attention and drive higher engagement than standard banners.

Google Display Network management — set up and optimize GDN campaigns with audience targeting, contextual placements, managed placements, and exclusions for efficient spend.

Publisher network and direct placements — identify and negotiate placements on relevant industry websites, news outlets, and niche publishers where your target audience spends time.

Service Family

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FAQ

Common Questions

What sizes and formats do you create for display ads?

We produce all standard IAB sizes — 300x250, 728x90, 160x600, 320x50, and more — in static, animated, and responsive HTML5 formats. We also develop rich media units for campaigns that require higher engagement.

How do you decide where display ads are placed?

Placement strategy depends on your goals. We combine audience-based targeting with contextual and managed placements, selecting specific publishers and content categories where your target audience is most active. We maintain exclusion lists to avoid irrelevant sites.

Are display ads effective for lead generation or just awareness?

Display ads serve both purposes. Prospecting campaigns build awareness with new audiences, while retargeting campaigns re-engage interested visitors to drive leads and sales. The key is matching the creative and messaging to the campaign objective.

How do you measure display advertising performance?

We track impressions, click-through rate, cost per click, view-through conversions, and direct conversions. For brand awareness campaigns, we also measure reach, frequency, and viewability rates to ensure ads are actually being seen.

Ready to Get Started?

Tell us what you need, what is already in place, and the result you want from display advertising.

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