Cheap Hardware Store: Logo and Product Social Media Design

What the work had to do

Fasteners are specialist products with exact names, so buyers search by type: U bolt, wedge anchor, pipe anchor, drop anchor, drywall screw, CSK Allen bolt. The posts therefore name each product in the headline and show it clearly, with an Available Now tag to say it is in stock.

The identity

The logo is the three letters CHS in a serif face inside a thin circle with two small arcs, white on blue. On the identity board it appears on a wall of subtle fastener textures, on a navy polo shirt, a laptop screen, a round illuminated sign and a metal edge, with a blue and grey palette whose codes are printed on the board. The blue is dependable and technical, which suits a hardware supplier.

The product posts

Every post uses the same layout so a customer can scan a catalogue of them: the CHS circle at the top, the product name in white capitals, an Available Now pill, a clean cut-out photograph of the product with a soft shadow, and the web address at the bottom. The photographs show the real hardware at close range, including the thread, the nut and washer, the knurled surface of a drop anchor and the countersunk head of a socket cap screw.

The set covers six product types. Because the format never changes, new products can be added to the series without redesigning anything.

Where it is used

The posts print the address screws.pk. That domain did not resolve when we checked on 21 October 2026, so this page does not link to it.

Logo & brand identity

1 piece from the Cheap Hardware Store identity presentation.

Social media design

6 pieces from the Cheap Hardware Store portfolio.