Minhaz Couture: Fashion Website Development and Social Media Content

What the work had to do

Minhaz Couture sells embroidered women's suits, occasion dresses and menswear such as sherwanis, kurtas and waistcoats. The creative had to show rich fabric and embroidery clearly, keep a steady identity across very different garments, and give viewers a direct way to order.

Every social post therefore ends with the same ordering route: a web address, a US phone number, an Order Now button and, on many posts, a QR code to scan.

The identity

The logo is a peacock drawn in gold with the name set beside it in a fine script and serif. On the identity board it appears on black, on a kraft shopping bag, on a letterhead and folder, on a hang tag and on a wall sign, with the colour codes printed alongside. Gold on black gives the label a formal, premium tone that suits wedding and festival wear.

The social posts

Two backgrounds carry almost every post: a warm peach with a fine pattern, and a deep teal. On the teal posts the photograph sits on one side with a short headline in tan capitals on the other, such as "Dream dress", "Feel it wear it", "Colors that speak" and "A complete attire". On the peach posts the headline is set in a script face, for example "Clothes that talk on behalf of you".

The set covers women's embroidered suits and long frocks, menswear in velvet, brocade and printed fabrics, a "New arrival" announcement and an interactive prompt that asks what people are wearing to their next event, with Casual and Festival options.

What we delivered

• •A logo and brand identity presentation
• •A website for the label, built by Markit Media
• •Eighteen social posts shown on this page, women's and men's
• •Two videos, a social media reel and a Baroque Collection reel, shown above

Logo & brand identity

1 piece from the Minhaz Couture identity presentation.

Fashion & apparel creative

18 pieces from the Minhaz Couture portfolio.