Twister: Social Media Design for a Home Appliances Brand

What the posts had to do

Twister's range spans kitchen appliances, irons, ovens and hotplates, and cookware. The posts have to introduce each product quickly, show what it does, and keep the whole range looking like one brand. Each product post therefore names the model number next to the product, and the footer carries the website address and social handles.

The design

The system is simple: the TWISTER logo with Your Family Partner underneath at the top, a headline in dark or white capitals, and the product in the lower half. Backgrounds alternate between bold red, which gives the range its signature look, and soft grey or white kitchen scenes with a gentle blur.

Headlines are short and practical, like "Grind, blend and juice the toughest ingredients", "Crispy, golden sandwiches in minutes" and "Glides smoothly over tough creases". Some give the model a story, for example green chutney for a blender and a hot meal for a microwave. Thin arrows and small labels point at the product and its model number, such as FP-4201 UB for a food processor, or at features, such as non-stick and the temperature dial on an iron.

Three posts are informational rather than product shots. One lists high-fibre foods in a circle, another lists ideas for a blender such as healthy popsicles, nut milk and fruit sorbet, and a range post lines up the blenders under "As unique as your signature artistry". A final cookware post sets non-stick pots and pans against a red brick wall under "A masterchef in your kitchen". Carousel posts end with a Swipe left prompt.

Where it is used

The posts print the address twisterhomeappliances.com, an online store whose pages list prices in rupees. We checked it on 21 October 2026.

Social media design

24 pieces from the Twister portfolio.