by Markit DeskSocial Media – Phone vs Desktop Use
Today, social media has become an integral part of our daily lives. People use Social media to share updates, photos and videos with friends and family. Not only this, but Social media has also become a great marketing platform for companies to develop their brands and use it to connect with their customers. The question that arises in most people’s minds today is whether phones or desktops are better for social media.This debate over mobile vs. desktop usage is particularly important in these times of digitalisation. This one has an impact not only on consumers and how they consume material, shop, or engage, but also on how marketing dollars are spent.
It is a well-known fact that internet traffic is rapidly being generated through mobile devices, owing to better technology and the availability of quicker internet on the go. However, several important aspects of this argument may prove that desktop usage is better in many cases. Let’s look at each social networking app and how its mobile usage differs from desktop usage in this article.
When we look at Facebook in desktop traditional web browsers it uses a three-column layout with the majority of the content in the middle column while navigation and adverts in sidebars on the left and right sides of the window. Mobile Facebook has less screen real estate to work with, and hence it displays only the important material, occupying the full mobile window. This gives a condensed version of Facebook for users who only want to check status updates, but it excludes a lot of content that is available on the desktop.
Although their visual appearances are identical, the Facebook app is often speedier and more responsive to user touches. Facebook also offers subsidiary apps that link to certain Facebook support , such as the Messenger app which allows you to chat with thousands of people. Specifically considering the advertisement feature of Facebook, in desktops ads are abundant on desktop sidebars, but are usually absent from the mobile UI.
Statistics prove that despite the availability of a variety of options on desktop Facebook, users choose to opt for app usage. Mobile users account for 81.8% of Facebook users, whereas desktop accounts account for a smaller share of 18.2%.
When deciding whether to use the phone or desktop version of Instagram, consider which version best meets your needs. For some consumers who only use Instagram for fun, the phone version may be a preferable option; nevertheless, certain features of the desktop version may be useful to someone using it for marketing.
Essentially there are numerous distinctions between the two. First and foremost, you can publish videos, reels, and photographs in the mobile app’s ‘create a post’ option, but only pictures and videos may be posted on the desktop version. Both versions have extremely different cropping and editing features. Furthermore, the phone version allows you to share your posted content to other apps such as Facebook, Tumblr, and others while the desktop version does not support this function. One major limitation of Instagram’s desktop version is that the video call option is absent. Aside from that, many other features, such as avatar creation, shopping, ad posting, and so on, are only available in the Instagram app. Due to the variety of advanced features on the mobile app version, the bulk of Instagram users prefer to use it over their phones.
While most people think that twitter was introduced as a phone app, it can also be easily used on your desktop as well. There are many reasons why twitter is considered an elite social media platform. This is because it focuses primarily on current events and information.
You can use this platform to share your thoughts, experiences, articles, or videos that you found interesting. You can share your opinions with the entire world by posting them here. You can also include poll questions, links to websites, and use its streaming video services in your tweets. Twitter is also an excellent means of promotion as well as a customer care medium to assist customers.
To make Twitter a desktop buddy, they have improved the functionality and included additional mobile features to ensure that consumers have an equally fantastic experience on the desktop version. Advanced customisation, a richer navigation experience, different themes, and much more are among the new features. All of these improvements have been implemented to ensure that twitter’s user interface is top tier.
Tiktok
The most widely used and everyone’s favourite social media platform; Tiktok debuted in 2016 as a video-sharing social networking app for creating short form videos in genres such as Entertainment, Education, Comedy, Sports, Learning, Travel, Beauty, Food, and so on. It’s been that way since then. You may utilise tiktok for all of these purposes by using the phone app version. However, in comparison to the app version, the desktop version has fewer functionality. While the option to upload videos is available on both versions, additional capabilities like finding user accounts, selecting music, utilising templates, going live, account setting, and other significant features are only available on the tiktok mobile app. This explains why the majority of the users choose app use over desktop use.
Coming towards the formal side of social media, LinkedIn comes in the top most social media for professionals. When we compare the usage difference between mobile and desktop, it should be noted that you can search for top people, jobs, posts, companies, and much more on the desktop version as well as the desktop version. However, the inability to write or edit an article is one of the phone app’s shortcomings. You can read and check the metrics on your articles using the mobile app, but you’ll have to wait till you’re at your laptop to write or modify one. Similarly, on the desktop, the procedure is simple; simply select the Work icon. But this is not the case with the app. To find your groups, type their names individually into the Search bar. The app also does not display your visitors’ views or the most recent postings. On the other hand, no matter which page of the app you’re on, clicking on your photo in the upper right-hand corner takes you to your profile. This feature is not available on desktop. When you leave your homepage on the desktop, you must click your photo in the top right-hand corner to bring up a drop-down menu where you may select “View Profile.” Taking usage statistics into consideration, the app version is used by just 26% of users, whilst the desktop version is used by 74% of users.
A full comparison for the key social media platform has been made; now it is up to you to consider your wants and requirements and select which version; the app or the desktop version, best meets your needs. Making informed selections is always the better choice.
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