Diagnostics

Viva Diagnostics: Healthcare Logo and Brand Identity

Viva Diagnostics is a brand whose logo places a red lens-like mark between the letters V and A. Markit Media designed its logo and brand identity in navy and pale blue, shown on scrubs, an app icon, a laptop and a ribbon.

Logo & brand identity

1 piece shown. Artwork designed by Markit Media.

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Viva Diagnostics identity board: V and A letters around a red lens mark, scrubs, app icon, laptop and Poppins typeface

Project snapshot

Client: Viva Diagnostics
Industry: Diagnostics
Services: Logo Design Visual Identity
Deliverables: 1 logo and brand identity board

The identity

The mark is a red circle inside concentric arcs over a small trapezoid, which reads as both a lens and a person, set between navy V and A letters, with the word diagnostics in a lighter weight beneath. The board prints a pale blue and a navy code, names Poppins and Montserrat as the typefaces, and applies the mark to a pocket on a set of scrubs, an app icon, a laptop screen and a navy ribbon.

The single red dot is the only warm colour in a cool system, which draws the eye to the centre of the mark. Location and website have not been confirmed, so none is named here. This page makes no health claims.