ArchPoint Pain Institute, Houston: Logo and Brand Identity

What the identity had to do

A pain clinic's mark works in two very different places. It has to be calm and credible on a letterhead or a website, and it has to stay readable when it is small, for example placed on the chest of a lab coat or printed on a business card.

ArchPoint's current website describes pain management services and lists two offices, Houston-Cypress and Houston-Tomball, and says it serves the wider Greater Houston area. The identity needed to feel professional and approachable across all of them rather than clinical and cold.

The design

The logo sets "ARCH" and "POINT" in serif capitals with "PAIN INSTITUTE" beneath in smaller capitals. Between the two words sits the symbol: a column of dots and short segments that reads as a spine, held inside two curved strokes, one crimson and one amber.

The palette is three colours, shown on the board with their codes: crimson (AF0D34), amber (FAB00D) and a soft pink (FFA3B9). Crimson carries the wordmark and the main backgrounds, amber lifts the symbol and the secondary panels, and pink is the light accent.

The serif letterforms keep the name formal, while the warm colours stop the identity from feeling like a hospital sign.

Where it is used

The board shows the identity applied to a letterhead and folder, business cards, a white lab coat with the symbol on the chest, a round illuminated exterior sign and a laptop screen. These are presentation mockups of how the system works across print, uniform, signage and screen.

Logo & brand identity

1 piece from the Arch Point identity presentation.