Healthcare

Crescent Health System: Healthcare Logo and Brand Identity

Crescent Health System is a healthcare brand whose mark is a crescent holding a cross, with a laurel at its base. Markit Media designed its logo and brand identity in navy, shown on a sign, a lab coat, stationery and two medical cases. It is a separate brand from Cheap Hardware Store (CHS).

Logo & brand identity

1 piece shown. Artwork designed by Markit Media.

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Crescent Health System identity board: crescent and cross mark in navy, lab coat, sign, stationery and medical cases

Project snapshot

Client: Crescent Health System
Industry: Healthcare
Services: Logo Design Visual Identity
Deliverables: 1 logo and brand identity board

The identity

The mark is a white crescent moon with hands or laurel leaves along its edge and a cross inside, set beside the name CRESCENT HEALTH SYSTEM in white on navy. The board prints three blues, from deep navy to pale blue, and applies the mark to a round illuminated sign, a white coat, a letterhead with cards and two rugged carrying cases.

The cross and crescent together signal care in a way that is easy to recognise at small sizes. This page shows the design only and makes no health claims.