If you’re running a marketing agency and the headaches of managing projects effectively and on time are keeping you up at night, then you’ve come to the right place. We’re going to teach you what it means to handle an agency like a Pro.
What is Project Management?
When you run a marketing agency, you’re in for efficiently managing your team and delivering client work on schedule, on budget, and to a high standard. All of this is crucial to keep your business running for long. All of this comes under an umbrella term called Project Management Project. Primarily, Project Management is just the art of arranging your goals, breaking them down, and working on them until you achieve your goal.The application of information, skills, tools, and procedures to project activities in order to achieve project requirements all of this comes in project management.
Features of a project manager
An agency undertakes a variety of duties in order to complete its clients’ projects. It takes a system to make it all work, whether it’s onboarding new clients or developing deliverables and rendering services. All of this comes down to project management. A project manager at a marketing agency is required to complete a set of tasks. Let’s learn what these task our:
- Task supervision
After an agency successfully gets clients, it becomes the responsibility of the project manager to successfully identify the key concept and develop ideas for implementation to collaborate with the client’s needs.
This is where they use their organising and creative skills. They define all of the tasks, determine their duration, and make every effort to keep them on track. After all, as a project manager, they are responsible for keeping projects and teams on track, especially when the heat is on. Setting and managing client expectations, creating a thorough project plan, determining the project’s scope, and designating team members to particular duties are all included in this. A good project manager would supervise that the content allocated and created is effectively tracked and managed by the team members.
- Effective Communication
A project manager’s 95% of the job is based on communication. An effective communication management strategy involves how the client’s needs will be addressed, including the categories of information that will be communicated, who will communicate it, and who will receive it; the methods of communication; and the timing and frequency of communication.
It is also expected of a project manager to know what they must do, when they must do it, and what budget, time limitations, and quality criteria they must meet. If project staff members do not understand their responsibilities or how to carry them out, the entire project could go downhill. Hence, it is extremely important that communication is top tier to ensure that knowledge flows throughout the agency.
- File sharing
File sharing is one of the most important and significant tasks undertaken by the project manager. This may appear to be a simple task, but it is just as difficult as any other. Project management sure involves a huge number of files and documents.
This is because when you work on a given task in a project, you create and modify a large number of documents and content files. If you don’t have a suitable file system, this can quickly become a task management nightmare. To organise your tasks, it is important to ensure that all of the documentation and key data linked with a project are kept in one location. This will save you and your team a lot of time because you won’t have to browse through multiple files for the most recent version of a document.
- Time management
Time is of the essence with a marketing agency. It is critical for a project manager to monitor and track the time of each project.
Setting realistic time frames for each activity is an important aspect of the task management process. As a project manager, it is necessary to create project milestones and deadlines depending on the importance of the linked task or activity. While doing so, it is important to ensure that every deadline you set is truly met. Keeping track of tasks at work and trying to prevent putting the project team under undue stress is how successfully projects are managed. A suggestion for saving time is to focus on one task at a time. Even the most successful project managers admit that working on multiple tasks at the same time can be chaotic and lead to mistakes. As a result, it is best to avoid multitasking and focus on one task at a time.
- Report and Analysis
Reporting and analysis simply involves compiling all of the data generated by your agency’s operations and providing it in an understandable format and then analysing the result to summarise the progress of the projects. This allows you to quickly measure parts of your agency business, such as how many deliverables you’ve produced over time or how much work a customer delivers you monthly and other such stuff.
In addition to this, reporting allows you to remain on top of your projects while also managing the expectations of others, such as clients and team members. Reports enable you to systematically monitor and communicate the scope, timing, budget, and status of your project to everyone who needs to know at any time. Analysis of all this data helps project managers in improving their management efforts by utilising previously obtained Managers that use data analysis in their job can foresee the future of their projects and remedy faults based on historical project results. Therefore, it is important to understand that project management cannot succeed without data analysis.
With so many jobs at your disposal, project management comes in handy in agency life. You may boost the effectiveness of your job and thus the success of your firm by using good project management. When plans are organised, the team can manage tasks without confusion because everyone’s roles are specified. Running an agency may be a piece of cake with proper organisation, time management, and good communication. As I previously stated, it all comes down to project management.
Anyone can point out a problem but the real art is how to manage it!
At Markit media, we manage your projects to help you manage your business effectively. We help you boost your online presence and reach the top.
To learn more, contact us at:
📞: 021 35317747