When someone says don’t judge a book by its cover, I believe they mean don’t apply this rule to real people because for every other aspect we tend to appreciate and select things based on their appearance. For instance, when you’re scrolling through Instagram, you come across this wonderful pair of earrings. What was it that made you stop and look? They way they looked at face value right? Hence it is safe to say that visual material is crucial in branding and marketing.
Marketing is an essential component of marketing a product or service. This is true not only in the case of a business, but also for a local establishment seeking public recognition. Putting out an image can accomplish so much. In the digital era the power that images and photography hold is limitless. Marketing and advertising can be greatly aided by good photography. In this article, let’s explore how photography can be an important tool in social media marketing.
Easily catches the eye
Images are the most effective technique to maintain and capture the target audience’s attention. It’s usually not the headline that grabs attention, but visual, lage and creative images that grab attention the most. However, in order to do so it is important to choose photos that symbolise your brand and reflect your products and services. In comparison to text ,videos and audio, simply providing an eye-catching photograph can effectively grab the viewer’s attention. Visual content is more likely to keep the audience engaged. You should select an image specific to the product that the consumers might be interested in as well as how it might be used in everyday life. Once you’ve gained the viewer’s attention the rest is easy.
High emotional attractiveness
Photos,like any other form of art, can trigger strong emotions in us. The art of taking pictures that elicits an emotion in the viewer is an important game in social media marketing. Images have the ability to lure extreme emotions.
Although text and voice can effectively express the selling point of your product with but they cannot connect with the audience on the same level as a visual.
As a result, when advertising, keep in mind that humans are emotional beings. Thus, leveraging emotional appeal in your marketing and promotion through images might take you far in your business.
Building brand identity and credibility
Using Photographs with good lighting and capturing a topic from the ideal viewpoint can help you capture the soul of your brand. This will assist in establishing your unique brand identity and demonstrate what makes your brand special.
When you upload photos for your own brand, it is recommended to use high quality ,original photos because they will help you define the tone and mode for your brand and how it will be recognised by the viewers in the future. Understanding your audience before using social media images to develop brand identification is the smartest thing to do here. Find out who would be interested in your product or service and select what kind of photos will appeal to their needs. This is why businesses are willing to spend large sums of money on photography. A skilled photographer may use their imagery to convey a powerful message that will attract customers to your business.
In addition to this, high quality photography also increases the credibility of your brand. If you post good graphics, it basically signals to clients that you truly care about the minor details, you have an eye for the aesthetics, and you are establishing yourself as a strong brand. A photograph sometimes holds all the power to connect your message to the target audience .
Standing out from the pack
In our everyday lives we come across thousands of photographs whether it be on Instagram, Facebook, LinkedIn or any other social media site. Some capture our attention, while some don’t. In order to ensure that images that capture the audience’s attention are yours,you must share photos that are original and one of a kind. This helps you in making your brand stand out from the pack. Anyone could easily access and use stock photos and it is what most people do. Stock photos are readily overused by all the many people across the world. You also have the option to do so but in order to build a relationship based on trust and genuineness with the viewers, you must always choose unique photography to help you stand out.
Boosts website traffic
on your website, it is possible that it will receive There is up to 90% more chance of getting traffic on your website If you include photographs in comparison to a website that does not use images. Images boast your content in two main ways; creating a favourable impact on your overall SEO, and making your photographs show on Google Images.To put it simply, photos contribute to a website’s SEO value through description and alt tags, which help search engines comprehend what your page is about.
It’s critical to remember to compress your photographs before uploading them. It makes your website’s images much easier and lighter to handle, without sacrificing quality. If you do not compress the photos, they become ‘heavy,’ slowing down your website. A website that takes too long to load, for whatever reason, is more likely to be abandoned, and your visitors will go elsewhere.
Quick, Easy and Effective
The best thing about using photography as a tool to increase branding and marketing on social media is that it is quick, easy and almost 100% effective. The human brain processes pictures quickly. As a result, even if you want to convey a strong message to your audience simply by using an image, you can do so. Just make sure the photograph you choose is consistent with your brand’s beliefs and mission. Then you’re ready to go.
Also, because it helps people make sense of content and guide their attention, visual content can help the audience remember your message.
If you want to take your brand to the next level by converting leads and prospects, good photography is your answer. We live in an era when photography is the most effective technique to sell a business or a product. Employers are looking for such kinds of photography abilities to utilise this golden opportunity to boast their brand engagement and awareness. Don’t forget, keeping your end-user in mind and enticing them with quality is the most effective tool.Photographs that are distinct, relevant, and engaging are game changers in social media marketing.
“Photography is the story I fail to put into words.”
– Destin Sparks
At Markit media, we bring a range of photography services that increase the visibility and profitability of your business. We help you boost your online presence and reach the top.
To learn more, contact us at:
📞: 021 35317747