Paid Advertising
Reach your audience at scale with targeted ad placements. We manage programmatic campaigns, display advertising, native ads, and media buying across premium networks.
Paid advertising extends your reach beyond search and social into premium publisher networks, content platforms, and programmatic exchanges. Our media team identifies the right placements, negotiates rates, manages creative delivery, and optimizes campaigns for maximum impact. We combine data-driven targeting with strategic media planning to put your brand in front of the right audience at the right time.
Free consultation. We respond within one business day. See case studies
What You Can Hire Us For
This is not a single generic deliverable. The engagement can include the specialist services below, combined around your goals, current setup, internal resources, and the work that will create the most value.
Technology We Work With
We choose the platform around the workflow, data, ownership and growth requirements rather than forcing every project into one tool.
Meta Ads
GA4
Benefits
- 1Access to premium inventory across thousands of publisher sites
- 2Data-driven audience targeting with real-time optimization
- 3Brand-safe placements with fraud protection measures
- 4Consolidated media buying and reporting across channels
- 5Strategic placement that complements your search and social campaigns
From Scope to Execution to Improvement
We do not start with a prebuilt package and force it onto every client. We first understand the objective and current setup, then define the right scope, execute the work, measure what happened, and improve the next cycle.
Discover
Understand the business, audience, current performance, constraints, assets, and priorities.
Scope
Define the work, deliverables, channels, ownership, timeline, and measurement plan.
Build
Create, configure, produce, or implement the agreed work with clear review points.
Launch
Publish, deploy, activate, or hand off the work with the right checks in place.
Improve
Review performance and feedback, then prioritize the next iteration instead of treating launch as the finish line.
Tell Us What You Need
Share your current setup, the result you want, what your team already handles, and where you need us to take ownership. We will use that context to recommend a sensible scope rather than pushing a generic package.
Markit Media vs. Typical Agencies
| Criteria | Markit Media | Typical Agency |
|---|---|---|
| Dedicated Team | Senior-level specialists assigned to your account | Junior staff or rotating freelancers |
| Reporting | Real-time dashboards with full data access | Monthly PDF summaries with limited detail |
| Contracts | Flexible month-to-month | 6-12 month lock-in contracts |
| Strategy | Custom strategy built around your goals | Cookie-cutter playbook across all clients |
| Communication | Direct Slack/WhatsApp access to your team | Emails routed through account managers |
| Pricing | Transparent pricing, no hidden fees | Opaque pricing with markup on ad spend |