Thermo King: Logo and Brand Identity

Thermo King, on this identity board, is a brand with an orange jug mark and a two-weight wordmark. Markit Media designed its logo and brand identity. The page shows the work only; the brand is not the global refrigeration company of a similar name.

Logo & brand identity

1 piece shown. Artwork designed by Markit Media.

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Project snapshot

Client: Thermo King
Services: Logo Design Visual Identity
Deliverables: 1 logo and brand identity board

The identity

The mark is a stylised orange jug whose body carries the brand's monogram, set before the words Thermo King in a dark, light-weight sans. The board uses a warm orange, with its colour codes and a charcoal, and sets the primary typeface, Made Tommy, against the secondary, Poppins.

It shows the logo as an app icon, on a folded orange block with a ribbon and on a product box with a jug inside. The industry, country and website have not been confirmed, so none is named here.